The rapid adoption of technology-based social networking has been transforming politics and social norms on a global scale for the past decade. Will social networking and social software have a similarly transformative effect on business? Are they already doing so? What kinds of enterprises are benefiting the most? And how are they benefiting? To answer these questions, MIT Sloan Management Review and Deloitte conducted a survey of managers from companies in 115 countries and 24 industries.
Learn how “Marketing DNA” can help organizations understand how they can take a more systematic and structured approach to choosing among available marketing options.
The Chief Marketing Officer role is as high as it gets in marketing—but so are the expectations that go with it. To deliver, CMOs will need to adopt new operational frameworks for harnessing the art, science and individuals involved.
In May 2012, more than 35 CMOs met in Austin, Texas, to discuss strategies for growing and sustaining customer relationships in a digital age. Their organizations span technology, manufacturing, energy and utilities, life sciences, food and beverage, academia, and more.